As a government agency, you provide a service that your level of government—local, State or Federal—has deemed a critical necessity to society. You are important! Your media needs are wide and varied.
You need to have your service clearly visualized for your clients. They need to understand how you can help them. You have to produce materials in a variety of languages and make the materials accessible to people with disabilities. Your budget is oftern limited and may depend on winning a grant proposal. Sometimes you have to put the job out on bid.
You often have several people as key stakeholders involved with the production process. Wouldn’t it be grand to have short video that simply and clearly explained ‘this is our department, this is what we do, these are the people we serve and this is how we operate?’
You could show it to everybody. Put it on your website, send it to other government officials or departments, use it to introduce yourself at speaking engagements or meetings. You may not have to put it out for bid—we can often produce the video you need on a budget that does not require a bid.