For a non-profit, media is the best option to explain ‘this is what we do; this is our mission.’ The non-profit world has many, many varieties—you need different types of media for your specific supporters.
You may need a 2 hour dramatic video to demonstrate Due Process Hearings because that is the reality you have—long and convoluted legal battles. (example, Due Process, Partners)Another organization might be better served with a variety of short videos with specific messages: Ambassador statements, Sponsor and supporter sound bytes, Volunteer encouragement, event highlights.
You can use your media selections to warm up meetings and fundraisers; you can introduce your topic at speaking engagements. You can create a very positive atmosphere in just a few minutes with a video produced to achieve specific goals.
When you use VAVS for your media company, you also get willing volunteers for your events. We like helping and getting involved with your mission.